On 21 October, we will wear pink, raise money and make life-saving research happen. Why? Because breast cancer is still here. It’s still tearing apart the lives of families and taking the lives of the women we love on a heart-breaking scale.


Breast Cancer Now’s worn it pink day is one of the most significant fundraising events in the UK. During Breast Cancer Awareness Month, thousands of amazing people wear it pink in their communities, schools or workplaces for the UK’s largest breast cancer charity, Breast Cancer Now.Together, we’ve been wearing it pink for over 20 years. You’ve dressed up, baked, quizzed and pulled off all kinds of incredible sponsored challenges. You’ve had a lot of fun and raised over £37 million in the process.We’re so proud of what we’ve achieved together, but we can’t stop there. People affected by breast cancer need us – and they need you too.Our researchers have missed over 230,000 hours in their labs in the last few years. That’s 230,000 hours where they couldn’t experiment, study breast cancer, and make breakthroughs. Despite these setbacks, we’ve never been more determined to reach our goal – by 2050, everyone diagnosed with breast cancer will live and be supported to live well.We know that with your support, we’ll get there.

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